Educators and cooks from Kinderland and ELFA came together on 3 September for Brand Day 2026.

Educators and cooks from Kinderland and ELFA came together on 3 September 2026 for Kinderland International Education’s annual Brand Day

Themed “Future-Ready Educators”, the half-day event focused on learning, growth and preparing our people for the future.

Kinderland and ELFA are preschool brands under Kinderland International Education (KIE), part of Crestar Education Group.

An energetic icebreaker kicked off the day, getting everyone involved and setting the tone for the sessions ahead.

Participants took part in an icebreaker game to kick off the day’s programme

Mr Robert Leong, Chief Executive Officer of KIE, shared the organisation’s milestones, achievements and presence across nine countries.

He also celebrated Kinderland Singapore’s three accolades this year. They included Superbrands Singapore status and two Gold awards in the inaugural Little Steps Asia Education Awards.

Following Mr Leong’s opening address, Mr Seet Lee Kiang, General Manager of KIE spoke on updates in the past year, including the learnings gained by the educators who went on a study trip to Kinderland Zhuhai and ELFA Foshan in July.

In keeping with the theme, KIE invited Ms Amelia Jaishree and Ms Yannie Soo from the National Institute of Early Childhood Development (NIEC) to provide an AI learning session for our educators.

Ms Amelia Jaishree (left) and Ms Yannie Soo (right) from NIEC conducted a learning session on AI for our educators

Our cooks also had their own learning session on food hygiene and nutrition, led by Ms Zolynne Tan, Manager of KIE’s Nutrition, Health & Hygiene team.

With Teachers’ Day just a day away, Brand Day was also a time to celebrate and thank our educators for nurturing our children.

Our educators had a meaningful and enjoyable time at Brand Day 2026

The group marked the occasion together and took the Educators’ Pledge, reaffirming their commitment to the children they nurture.

Dr Carol Loy, Senior Director and Head of Curriculum at KIE led the Educator’s Pledge

Brand Day gave our teams the opportunity to learn, connect and celebrate together. By investing in our people, we continue to strengthen the quality of care and learning we provide every child.