Kinderland Indonesia marks 30 years of innovative early education, impacting over 15,000 children in four cities over the past three decades.

The Beginnings of Kinderland Jakarta

In the early 1990s, quality early childhood education was scarce in Indonesia, affecting school readiness. It was visionary entrepreneur, Mrs Seemun Suparno, who brought Singapore’s esteemed early education brand, Kinderland, to Jakarta in 1994. This provided local families and children more access to quality early learning through a holistic proprietary curriculum.

Since then, Kinderland has accomplished several key milestones in Indonesia.

On its 10th Anniversary, Kinderland Jakarta featured a preschool musical, Amelia, earning Indonesia’s MURI Award for the largest preschool stage performance.

Children from Kinderland Jakarta centres put up the largest preschool stage performance, Amelia, in 2004, in celebration of Kinderland Indonesia’s 10th Anniversary.

In 2009, Kinderland Jakarta celebrated the 15th Anniversary by embracing the Go, Grow and Glow sustainability campaign – a tree-planting initiative at Ragunan Zoo and a Family Cycling Day at Monas. Following that, an art exhibition at the National Museum of Indonesia was held to commemorate the 20th anniversary, showcasing children’s creativity and promoting cultural appreciation.

The Go, Grow and Glow sustainability campaign, tree planting and family cycling, was held in conjunction with Kinderland Jakarta’s 15th anniversary.

Kinderland Jakarta’s children performed with pride in their vibrant traditional costumes during the 20th Anniversary celebration in National Museum of Indonesia.

Kinderland Jakarta’s children and team with Founding Director Dr Adijanto Suparno (second row, first from left), Founder Mrs Seemun Suparno (second row, sixth from left), Kinderland Singapore General Manager, Mr Seet Lee Kiang (second row, seventh from left), Kinderland Curriculum and Professional Development Director, Dr Carol Loy (second row, eighth from left) and Director Mr Jonathan Suparno (second row, first from right) at the 20th Anniversary celebration.

Kinderland Jakarta’s Executive Director, Mr Jonathan Suparno, presented a 2024/2025 graduate with a scroll at the graduation concert.

Beyond decades of journey,

Mrs Suparno also initiated a sustainable community giveback project in 2013, the Gerobak Pintar. A mobile library, Gerobak Pintar supports and uplift literacy in the marginalised communities.

(Third from left) Mrs Seemun Suparno at the launch of “Gerobak Pintar” – the mobile library in 2013.

Expansion and Growth Across Indonesia

Beyond the horizon of Jakarta, Kinderland brand further expanded into other cities like Bandung in 2002, Medan in 2005, and Surabaya in 2010 with like-minded partners. A trusted Singapore early education brand, Kinderland continues to be the preferred choice among young and affluent parents.

A Future Rooted in Excellence

This academic year, Kinderland Indonesia has accomplished 30 years of excellence, reflecting on its journey while embracing the future. As it enters a new chapter, Kinderland remains committed to providing high-quality education in cultivating future-ready generations.

Visit https://kinderlandindonesia.com for more information about Kinderland Indonesia.